Utilize Video Marketing
Have you been stuck in a marketing rut lately but overlooking the massive benefits of video marketing? Here’s a few reasons you should definitely be reconsidering.
- It is proven that video is where your customers are spending their time:
Take a look at YouTube’s video statistics. YouTube alone has over 4 billion views per day, making it the largest search engine on the Internet aside from Google (whom actually owns YouTube). Statistically this means that 78 percent of people are watching videos at least once a week and 55 percent are watching every single day.
- Videos results are incredibly searchable:
Last year, Marketing Week stated that “video results have appeared in almost 70 percent of the top 100 search listing on Google in 2012.”
So what does this mean? Basically, in today’s technologically advanced society, people are out there searching for your products and services via online search engines. Remember before when we stated that YouTube is the second largest internet search engine? Basically this means that videos get ranked very high in Google results.
- Videos are shared easily and frequently:
Take a look at these statistics…
- More than 500 years’ worth of YouTube videos are watched daily on Facebook.
- More than 700 YouTube videos are shared on Twitter every minute.
Social media is here to stay and is obviously a huge part of our lives. Get your message out there in a fun and shareable way.
- A Video Lasts Forever:
Unless you personally remove the videos you posted, they tend to stay online and rack in Google results for a very long time. Unlike television ads which get taken down once the promoter stops laying funds down, video content stays online, working for you and helping to reduce your overall per-unit spending over time.
- Video is one click away from the ‘buy’ button:
34 percent of apparel shoppers are more likely to purchase after viewing an online video ad versus 16 percent after watching an ad on TV. (ReelSEO)
When it comes to television ads, consumers simply can’t just click the buy now button but when properly set up and executed your consumers are never more than one click away from the product or service you are selling. You can easily put direct links in the video descriptions or even on overlays that let the viewer click directly on the video. Video marketing is a valuable resource that should definitely be explored by all who have a product or service to sell. Keep your videos entertaining, clear and precise so your consumer’s don’t get confused or bored with your message but at the same time remember that this is not just entertaining for the fun of it, this is a way of selling your service. Have clear objectives and a straightforward call to action. Create an environment where consumers not only know what they’re supposed to buy but how and where they can easily purchase it.
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